"Instant connectivity to the world at large is a reason people use social media." (Billington & Billington, 2012, p.12) Our awareness of the omnipresence of social media make it imperative to train communicators how to communicate in a virtual world. Individuals use social media for specific reasons. The following table shows these usages.
As
Billington and Billington feel that social media brings people together, "the authors' perspective is that social media actually aid the formation of communities." (Billington & Billington, 2012, p.12) These platforms allow people to connect based on similar interests. Business owners need to use the potential connectivity that new media offers to collaborate with a larger audience. 
"Among the factors that have driven to move to convergence, which is also known as multiplatform journalism or multiplatform publishing, is the need of consumers who desire access to news and information whenever they wish it at any time of the day." (Auger, Tanes-Ehle & Gee, 2017, p.214)
Communicators who utilize technology correctly have a closer relationship with their consumer and ultimately are more successful.
References
Auger, G. A., Tanes-Ehle, Z., & Gee, C. (2017). A Phenomenological Study of Student Experiences in a Multiplatform Journalism Course. Journalism and Mass Communication Educator, 72(2), 212–227. Retrieved from http://ezproxy.snhu.edu/login?
Billington, M. G., & Billington, P. J. (2012). Social Media Tools for Leaders and Managers. Table 1 and Figure 2. Journal of Leadership, Accountability & Ethics, 9(6), 11–19. Retrieved from http://ezproxy.snhu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=89879739&site=eds-live&scope=site
No comments:
Post a Comment